Welcome to Our Family


We're happy you're here...


The Graceful Care Group is independent and family owned here in Auckland. We offer quality, customised aged care across our facilities – Graceful Care In-home, Shelly Beach Dementia and Shoal Bay Dementia.


Encompassing in-home and dementia level care and well being, our focus is ensuring our clients live full and happy lives.


Founded with deep compassion and respect for the aged community, we are guided by our core values of Trust, Respect, Dignity & Integrity ensuring our clients are at the heart of everything we do. Here at Graceful Care we are a family. And we are sure proud of that.



Where it all began...


Meet Rose Cooper  

Working and training in the nursing and caregiving industry right through her adult-life, elderly care has always been a big passion of Rose’s. In 2005, after taking a break to raise two beautiful children, Rose started Graceful Care In-home as a caregiver to one client.

Gradually, her good name spread and she found herself in a position where she needed some great people to help her out. Graceful Care In-home was born and from there, Rose Lodge Rest Home, Shelly Beach Dementia and Shoal Bay Dementia followed.


Now known as the Graceful Care Group, Rose continues to work in the field across all facilities and is very much involved in the daily running of them all. She prides herself on the ‘first-name-basis’ she has with clients, residents, resident families and staff alike.


Her team commends her encouragement and support daily, as well as her commitment to training advancement.  Rose’s deep compassion and respect for the aged community, has sculpted the core values of the Graceful Care group.


Rose has hand-picked an excellent bunch of people who share her passion for great elderly healthcare. Here at Graceful Care, we are genuine when we say, we care. 




Trust, Respect, Dignity & Integrity

It's the Graceful Way

Why Choose Us?

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    We care about you!

    Here at Graceful Care we value you, your time and what ‘s happening in your life right now. As your first point of contact, you will speak directly to the Founder and Director of the Graceful Care Group, Rose Cooper. She will guide you through a full range or options, either over the phone, by email or by visiting you in your home. Her knowledge, expertise and kind, compassionate nature will ensure you are well informed and feel confident in your decision making.

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    A great reputation

    From the inception of Graceful Care In-home in 2005, we have built an outstanding name for ourselves in providing care that is both thoughtful and thorough, remaining steadfast in our core values of Trust, Respect, Dignity & Integrity. Our clients and their families are what matter to us! See what some of them have to say about us in the testimonial section below.

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    A full range of services

    As your needs may change we offer a range of services to help you, from in-home care to dementia specialised care. After building a positive relationship with you and your family, Rose is able to offer relevant advice on what may suit your situation best. You won’t have the worry of talking to various people across different agencies – dealing with just one genuine person will make the process easy.

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    An exceptional team

    Quality care comes from quality people; we pride ourselves on our exceptional team. Police vetted and hand-picked by Rose, they exhibit the same kind, empathetic compassion for the aged community. Each of our staff contribute to our thriving Graceful community, bringing with them experience and expertise in their fields, as well as their own individual life experiences.
    Our team are a dedicated bunch, most of whom have been with us for many years. Familiar faces provide stability and continuity of care, building confidence, trust and strengthening relationships with our clients.


Graceful Care In-home
Servicing the entire
Auckland region
Rose Lodge Rest Home
2 Liverpool Street, Epsom
Auckland, New Zealand 1023
Shelly Beach Dementia
19 Shelly Beach Road
Auckland, New Zealand 1011
Shoal Bay Dementia
33 Church Street, North Cote
Auckland, New Zealand 0627